![]() The founding editor in chief of domino was Deborah Needleman. The magazine transitioned to a fully digital publication after the acquisition, with their first digital issue released in November 2021. North Equity then spun out Domino and their other digital media holdings- including Dwell and Lonny- to Recurrent Ventures in June 2021. Domino was sold to private equity firm North Equity in February 2021. Louis–based digital media company Multiply in June 2018. The return of the magazine was accompanied by a new website, with the stated purpose of "bringing content, community and commerce together."ĭomino Media Group was initially owned by its three founders - Andy Appelbaum, Cliff Sirlin, and Aaron Wallace, with Condé Nast retaining an interest in the brand as a minority investor. Īfter a hiatus of four years, domino was relaunched in 2013 by the Domino Media Group. In that same year Condé Nast also shuttered Modern Bride, Elegant Bride, Gourmet and Cookie. In its closing web comments, the editors reported that in a down economy advertising revenues could not keep up with expenses. ![]() On January 28, 2009, Condé Nast announced that it would cease publication of domino and its website. In October 2008, domino released its first book, domino: the Book of Decorating, published by Simon & Schuster. The magazine grew to a rate base of 800,000 by its third year, and received two National Magazine Award nominations from the American Society of Magazine Editors (ASME). In its first year, domino was honored by The Hot List Startup of the Year by Adweek, Top Launch of the Year by Media Industry Newsletter and The A-List 10 under 50 by Advertising Age. Its first issue appeared in Spring of 2005. (After finding a doll-size version of the bed, Boothby had the striped print scaled down to make a matching miniature version.Launched by Condé Nast in 2004, domino is a style magazine centered on the home. “My workroom basically reproduced the canopy in our chosen fabric,” explains the designer, who had every detail covered, from the roll-up flaps to the headboard pockets. ![]() To play up the design, she picked a low-to-the-ground house-shaped bed that came with an optional tent cover. “I thought this stripe was absolutely perfect because the saffron and green tones worked really nicely with the book print,” says Boothby. The palette came together thanks to an Ottoline fabric. “We did a woodland creature vibe in her nursery, so this was just a different take on her interests.” After coming across a vintage Madeline print from the famed children’s book, the designer imagined a safari theme with a circus twist that would bring the illustration to life. “Madison loves animals, and that was a big inspiration,” says Boothby, referencing the zebra, ostrich, and duck figurines that she peppered throughout the now-refreshed room. But when the Westchester, New York–based couple found out they were pregnant with their second child, plans inevitably changed and layouts shuffled around: The new baby would stay in their daughter Madison’s nursery the guest room would move down the hall and a “big girl room” needed to be created-but not from scratch. Boothby had recently reimagined the space as a serene guest room for her clients Sarah and Greg Sommer. A subdued gray grasscloth wallpaper isn’t necessarily the first pick for a 3-year-old’s bedroom, but interior designer Chauncey Boothby knew she could make it work. ![]()
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